Blog

Apr 06, 2024

P2P Facebook Fundraising

You can raise money centered around your birthday or for any other occasion that inspires you to act without ever leaving Facebook. Set a fundraising goal and end date for your fundraiser. Update the

You can raise money centered around your birthday or for any other occasion that inspires you to act without ever leaving Facebook.

Set a fundraising goal and end date for your fundraiser.

Update the text to say why this fundraiser is important to you.

Select one of the photo options or upload your own.

Invite your friends, share in your news feed, and make a self-donation to get things started!

Click the pencil button next to each section to update it.

You can choose a different Red Cross image or upload your own image for the fundraiser.

Fundraising as a team? Add up to three friends to help manage and run your campaign page

You can pledge to match donations as another method to inspire donations from your network

Now it is time to start the campaign and tap into your network to raise lifesaving funds. Here are some fundraising tips to help you accomplish your goal:

1. Donate: The most successful fundraisers happen after the first donation, so kick it off yourself by clicking the donate button

2. Invite and Share: Invite your friends to donate to your campaign and share it to your news feed with an encouraging message to inspire your network to donate

3. Post, Photos, Live Videos: Post a message, upload a photo or video, or stream a live video onto your campaign to grab the attention of your donors. More resources about these can be found within this toolkit.

How can I donate to the American Red Cross on Facebook?

You can donate in two ways:

See Facebook’s helpful steps in “How do I donate to a fundraiser or charitable organization on Facebook?"

How can I fundraise for the Red Cross on Facebook?

There are two ways to fundraise for the Red Cross on Facebook.

Are there fees for donations made on Facebook?

No. Facebook covers all fees for donations made to charitable organizations. For personal fundraisers that do not benefit a charity, payment processing fees are deducted.

Are donations made to the Red Cross on Facebook tax deductible?

A donation to the Red Cross through its Facebook Page or a fundraiser on Facebook may be tax-deductible. Since tax laws vary by country and region, you should consult a tax professional or review the laws for your area to determine whether a donation is tax-deductible. After you donate, a confirmation will be sent to the primary email listed on your Facebook account. This confirmation shows that you've made this donation as a charitable contribution and that you're not receiving any goods or services in return.

How does the Red Cross allocate funds raised on Facebook?

Funds donated to the Red Cross will be allocated to “Disaster Relief”, which will help the Red Cross respond to disasters big and small. We are monitoring donations on Facebook where a donor may make a designation for a specific disaster – if so, we will honor donor intent.

How do I add a donate button to my live video?

You can add a donate button to your live video using the Facebook for iOS app (iPhone and iPad) or Facebook for Android app. You can also add a donate button to your live video from a Facebook profile or verified Page.

How are donations made on Facebook distributed to the Red Cross?

When you donate to the Red Cross on Facebook, the money will be distributed to the Red Cross in a rolling 2-week payout cycle. For more information on this topic, see Facebook's "How are donations made on Facebook distributed to nonprofits?"

How can I find my Facebook fundraiser?

There are a few ways you can find your fundraiser:

What if I need a refund?

If for whatever reason you or someone you know needs a refund for a donation, please see Facebook's "How do I contact Facebook about my donation?" and fill out the linked form. If the funds have already been disbursed to the Red Cross, then you can contact our Donor Services Team to request a refund by calling 1-800-RED-CROSS.

Who do I contact with questions?

Reach out to [email protected] with any questions. For additional details, please visit Facebook's FAQs.

A fun tool for engaging people on Facebook to support your fundraiser and grow awareness around your campaign is Facebook Live. Use Facebook Live to broadcast live video of events or activities and interact with your supporters in real time. You can field their questions, hear their comments and share powerful moments as they happen.

Follow these easy steps to use Facebook Live with your fundraiser:

Important: If you plan on hosting a Facebook Live, you need to have a release form signed by all participating in the Facebook Live. Release forms are required for all people featured in the video.

Do:

Don't:

To help get your creative juices flowing, here are a list of some nontraditional, fun and engaging fundraising ideas to jazz up audience support using Facebook Live.

Adding a donate button to your own Facebook post is a great way to support the important work of the Red Cross!

Open up your Facebook account and click in the “What’s on your mind?” area of the “Create Post” section.

Write a message to your network, asking them to donate to the American Red Cross.

Click the three dots in the lower menu bar to pull other options for your post.

From the additional options, click the “Support Nonprofit” button.

Click in the prompted field to search for a nonprofit to support, and choose “American Red Cross”.

Confirm everything looks correct and you are posting to your friends, then click the post button at the bottom to launch your donate button.